Archive for the ‘Wedding Industry’ Category

Indian Weddings

Ever wonder “why the elephant?”

New on our facebook page. If you see this post and have any Indian friends that you know are getting married soon, please send them our way (mention this blog post). ¬†For all 2014 weddings, we are offering a FREE Highlight (value of $600) in addition to the Feature Film and Documentary coverage and Trailer that is included in our “Beautiful” package.

Indian Wedding Videography

Sage Wedding Pros – The Simple Plan


I had the good fortune to both attend AND film the Sage Wedding Pros The Simple Plan Workshop held in Los Angeles earlier this summer. It’s not often that I’m both behind and in front of the camera (:34) but I was determined to absorb as much information as I could while I was actually working too.

Founded by Michelle Loretta and Kelly Simants, Sage Weddings Pros helps small wedding industry business owners in a two-day business planning workshop called The Simple Plan. The Simple Plan is truly a hands-on study with extensive workshops throughout the U.S. Included in their workshops are workbooks that require serious application towards a mission statement and goal setting, financial management, staffing, promotional strategy, sales and networking.

Their more extensive one-on-one The Exclusive Plan is ideal for a more personal partnership that helps to lay the foundation for the next stage of business through six 90 minute phone calls.

I know firsthand how healthy it is to stop and take a good look at the strengths and weaknesses I have as a small business owner here at Bella Films. I constantly try to find ways to streamline my goals by improving my organizational and marketing skills while enhancing service to my clients and delivering beautiful wedding films. For example, among many changes in the last few years, I have streamlined Bella Films by developing a brand new website along with a new logo that better reflects the direction we are heading. Social networking such as Pinterest are also viable and fun ways to enhance our exposure online. Check out our Pinterest Bella Films board!

If you are a bride or potential client, please know that as an industry on a whole, many of the small business that you will encounter are often trying to find ways to improve our services to you! If you are in the wedding business and ready to stop to take a serious look at where you have been and where you want to go, I highly suggest attending The Simple Plan at a workshop near you!

The Simple Plan

Wedding Industry Professionals Association (WIPA) Highlights at The Intercontinental Hotel, Century City – March 2013

WIPA is a non-profit organization for wedding professionals (WIPA= wedding industry professionals association) that aims to advance the wedding profession, enhance the professional growth of its members, uphold high ethics and provide education in both Southern and Northern California, Atlanta, GA and Phoenix, AZ.

I was asked to film WIPA’s latest meeting hosted by The Intercontinental Hotel in Century City held in March. Peter Shallard, known as “The Shrink for Entrepreneurs” was the guest speaker. Both my love for meetings and for filming combined, made this a great day for me personally! Not only did I get to network with familiar faces, I loved meeting new people within the wedding industry, I also learned some interesting tips from Peter Shallard!

I’ve been a member of other wedding industry associations in the past but I’m especially excited about being a new member of WIPA here in Southern California because it’s non-profit and always very well organized by my peers.

If you would like to see the full presentation of Peter Shallard and past meetings with other special speakers, it’s all accessible to new members and current members alike. Please visit: for more information.